Marist Fashion Students Start Up New Annual Publication
A new annual magazine, Measure, will be a more inclusive publication that is scheduled to be distributed for the first time this May
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When you hear the word “measure,” you usually think of some sort of calculation. Now, when hearing that word, Marist students will think of a brand new annual fashion magazine. Four seniors and one junior created this new publication from scratch to be their legacy project at the college.
Charlotte Martin, the communications and marketing director, Julia Meyer, the fashion director, Amanda Lauro, the art and design director, Juneve Porciello, the managing director and Nora Hogerty, the features editor are the five hardworking composers for this major project. They had all been members of the fashion program since day one, but decided that there was a need for some change.
“We recognized the need to have a digital presence,” Martin said. One of the most important steps in this lengthy process was building an online identity. This includes multiple social media accounts, a website that would be easy to access during a pandemic and new designs and logos.
Martin and her teammates also said that rebranding the idea of a fashion magazine was extremely relevant. While the girls aspire to have this magazine be “fun and inviting” for the students and staff at Marist, they also wanted to show that this would be a new generation for fashion in general.
Lauro emphasized that this is “not only by Marist students but for Marist students” and is something that “society demands of us in this era of change.” The girls worked to ensure an inclusive and positive process, along with having every aspect of their first issue student-run –– every model, photographer, designer, set producer and contributor. Doing this is helping Measure connect more to its audience.
The idea to completely rebrand and rebuild fashion magazines at Marist was a part of Meyer’s senior thesis project. With the help of her professors, she was able to create a book that would outline each part of the magazine. Professor Doori Chung planted the idea that Marist needed a new outlet for fashion students, one that would be inclusive and accessible to all, not just those in the fashion program. Since then, the five student directors have put their blood, sweat and tears into bringing this to life.
Now, this will be a project that the students from the Fashion 290 and 490 classes will produce each spring. Since it takes an entire semester to get every bit of work done, this is what these courses will focus on in the future.
Martin said that the first published issue of Measure “will be a legacy to leave behind because we are setting a new standard for what we measure up to at Marist.” The girls and others are hoping that this will be the new generation of FM/AM, which is a separate fashion publication at Marist.
Luckily, the girls haven’t been doing all the work alone. They have gotten extremely helpful student feedback every time they have reached out for assistance. Lauro said that she receives “at least twelve emails a day” between model casting, hair and makeup and even writers looking to help out.
As much time and effort that has gone into the first issue, all of the directors “would do it a thousand times over.”
They are currently in their last month of work before they have to submit the final draft to the publisher and distribute it in May. This will be a publication to look forward to at the end of each school year for years to come.
“Looking back, there have been so many hours put into this, but I think that seeing the finished product will make it all worth it,” Hogerty says.